[Peter Mitry]

The freedom of making your own decisions and occupying your own space is very appealing to a lot of people. I can see the sense in hotel holidays to find an area that you really like but having found it isn't it better to own it and make it your personal space? Many people with families in particular like to holiday this way; you are not regimented to be down to meals for certain times etc. With the high occupancy rates in hotels I believe that the apartment rental market will come into its own; the only reason the hotels do so well is that they are better organised and have a bigger marketing budget. We need a major holiday rental operator to recognise the demand and divert resources to the Red Sea resorts. I also believe there is a market for International hotel chains to run resort apartments under the aparthotel concept so owners get the benefit of their heavy marketing and high occupancy rates, especially at peak times.