High season in Cancun is winter as it is predominantly an american market. If you are renting out the majority of your marketing should be aimed at american citizens.
Before you buy you need to know a lot about hurricanes, a lot about Mexican land law because your ownership will have to be through the form of a bank trust and you need to be really wary over which developer you buy from. It's an interesting market and well priced for a Caribbean destination - I used to own a house there - but you need to be very aware of the problems.
K
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