It looks like a nice development but, as Lyndsay says, it's just the fact that it is so far away from any international airport that makes it a problem.
After completing a 5-hour flight, the last thing I want to do is get on a coach and spend another 1.5 - 2 hours getting there.
This is where Hurghada (and Sharm el-Sheikh) really score. In Hurghada you can be out of the terminal and into your apartment inside 15 minutes.
If someone is looking for somewhere quieter and less-developed than Hurghada, Marsa Alam would be a better bet - at least it has an international airport with one flight per week from the UK.
I must admit that, when I was on my fact-finding trip to Hurghada, my girlfriend had set up a meeting for us to see Zafarana. When we looked at the map and realized that it would be a 500km round trip, I must say that our enthusiasm for making it rapidly diminished.
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