In no particular order:-
Backlinks - especially when from sites in the same industry with similar content.
Blogs
Keyword research and implementation in metatags and content
Article submission (Qassia and the ilk)
Directories
Forums
Will steadily take you up the rankings but takes time and commitment.
PPC and overture are useful for early wins but be careful around budgeting and setting limits as it can get out of control quite easily.
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